Keep your margin
You pay a flat wholesale rate per qualified link and set whatever price you want for your clients. The spread is yours. There is no revenue share and no per-client surcharge, so your account stays as profitable as you make it.
White Label Link Building
White Label Link Building for Agencies, Delivered Under Your Brand
Resell earned editorial links without building an outreach team. We pitch, place, and report; you keep the client, the branding, and the margin. Pay only for links that clear our DR40+ dofollow bar.
What it is
What white label link building means for your agency
White label link building is a service you resell. We run the outreach and earn the links; you deliver them to your clients as your own work. Your client sees your brand on the report and never learns that a partner did the pitching. It lets you sell link building as a line item without hiring, training, and paying an in-house outreach desk.
The links themselves are earned editorially. We pitch your clients as expert sources to journalists who are actively looking for one, and the link comes when a reporter decides to cite them. That is the same method behind our editorial link building and HARO link building service, packaged so an agency can put its own name on the outcome.
Everything runs behind your brand. You set the client price, you own the relationship, and you decide what the report looks like. We stay invisible to the businesses you serve, which is exactly what a white label arrangement is supposed to do.
Why agencies resell with us
Built for the way agencies actually work
Reselling only makes sense if the numbers, the branding, and the risk all line up in your favor. Here is how we keep each one on your side.
No conflict with your clients
We work behind your brand and never contact, pitch, or market to the businesses you resell to. Your clients stay yours. You own the relationship, the reporting, and the renewal conversation from start to finish.
Scale without hiring
Adding an in-house outreach team means salaries, training, and platform subscriptions before a single link lands. We plug that capacity in for you across every account, so you can take on more retainers without growing headcount.
White-hat only, so your name stays clean
Every link is earned editorially through journalist requests, not bought or dropped on a PBN. That protects the one thing an agency cannot buy back once it is gone: the trust your clients place in the links you report.
How it works
How it works for agencies, step by step
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Partner onboarding
You tell us the niches you serve, the target pages and anchors for each client, and how you want reports formatted. We agree on volume and turnaround. From that point on we operate as a silent extension of your team.
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We pitch under your program
Our team monitors Qwoted, Featured.com, Help a B2B Writer, and the source platforms that took over after HARO closed. When a journalist needs an expert in your client's field, we write and send a sharp, on-topic pitch on their behalf.
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Placement and verification
When coverage goes live, we confirm the link is dofollow, check the domain rating against our DR40+ standard, and log the publication, anchor, and date. Anything that misses the bar does not go on the invoice.
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Unbranded reporting
You receive a clean report with no logos, footers, or watermarks of ours. Add your own branding and forward it to the client, or drop the placements straight into the dashboard you already use.
Deliverables
What you get as a partner
Every account produces the same core outputs: real links, clean reports you can rebrand, and pricing that leaves the margin with you.
- Earned editorial links on real publications, held to a DR40+ dofollow standard
- Unbranded reports you can rebrand and hand to clients as your own work
- Your own pricing on top of a fixed wholesale rate, so the margin is yours
- Zero outreach to your clients, ever; we stay behind your brand
- Pay only for qualified links, with no charge for opportunities that fall through
- One partner contact and predictable monthly capacity across all your accounts
Pricing
Wholesale packages, pay per qualified link
Partners work from the same monthly packages we run for direct clients, at $1,000, $1,750, and $2,250, and you pay only for links that clear the DR40+ dofollow bar. Volume builds as you add accounts, and you price each client however your market allows. See the current tiers and what each one includes.
Where it fits
Reselling vs building in-house vs cheap wholesale
Every agency that offers links picks one of these three paths. Only one gives you quality and margin without the overhead or the risk.
| White label with us | In-house team | Cheap wholesale links | |
|---|---|---|---|
| Time to first link | Days, using capacity that already exists | Weeks or months to hire and ramp a team | Fast, but the links rarely hold value |
| Cost structure | Flat wholesale rate per qualified link | Salaries, tools, and training before results | Cheap per link, expensive in cleanup |
| Link quality | Earned editorial, DR40+ dofollow | Depends on who you hire | PBNs and paid drops that Google devalues |
| Risk to your clients | White-hat, editorially earned | Yours to manage and quality-check | High; footprints and penalties travel back to you |
| Your margin | You set the client price | Eaten by fixed overhead | Wide on paper, thin after refunds |
We only deliver the first column. If a client needs volume we cannot earn cleanly, we will tell you rather than sell you links that put your reputation at risk. Our stance on this is spelled out in our guide to white-hat link building.
What to expect
Honest results you can pass to a client
We do not promise rankings, and you should be wary of any white label supplier that does. What we commit to is process and quality: consistent pitching, DR40+ dofollow placements, and a report that shows exactly where every link came from. That is a report you can defend when a client audits it.
Most accounts see their first placements within the first few weeks, though narrow or competitive niches take longer to find the right journalist requests. We set realistic timelines during onboarding so you can set the same expectations with your clients. Links accrue over months, and the compounding authority is the point, so we plan in quarters rather than days.
FAQ
White label questions, answered
What is white label link building?
White label link building is a service one agency delivers on behalf of another. We run the outreach, earn the links, and hand you unbranded results that you resell to your own clients under your own name. Your client sees your brand on the report and never knows a partner was involved. It lets you offer link building as a service without staffing an outreach desk.
How does the unbranded reporting work?
Every placement is delivered in a clean report with no marks, logos, or links back to us. You add your own branding, or copy the placements into whatever client dashboard you already use. Each line shows the publication, the live link, the anchor, the domain rating, and the date, so the report holds up when a client checks the work.
Will you ever contact my clients?
No. We never reach out to, pitch, or market to the businesses you resell to. We operate as a silent extension of your team, and the client relationship stays entirely yours. That no-conflict rule is the whole point of a white label arrangement, and we hold to it on every account.
Can I set my own pricing and keep the margin?
Yes. You pay a fixed wholesale rate per qualified link and charge your clients whatever your market supports. The difference is your margin, with no revenue share taken out. Most partners package our placements inside a wider retainer, which keeps the underlying cost invisible to the client.
Are the links dofollow, and what quality can my clients expect?
We hold every placement to a DR40+ dofollow standard. The links are earned when a journalist chooses to cite your client as a source, which is what makes them genuine editorial links rather than manipulated ones. We verify each link is live and dofollow before it goes on your report and before we bill you for it. For the mechanics behind these placements, see our editorial link building and HARO link building service pages.
Isn't HARO dead? Does this still work?
The HARO brand is gone. Cision retired Help a Reporter Out, folded it into Connectively, and shut Connectively down on December 9, 2024. The method did not die with the brand. Journalists still need expert sources every day; they just source them on Qwoted, Featured.com, and Help a B2B Writer now. That is where we work. Our guide on what replaced HARO covers the full timeline.
Which niches will you not resell for?
We stay white-hat and turn down grey or high-risk niches, including cryptocurrency, adult content, gambling and casinos, CBD and cannabis, and weapons. Journalists rarely cover those topics, and taking them on would drag down acceptance rates for every partner. If you are unsure whether a client's niche qualifies, ask before you sell the package.
Ready to resell links without the overhead?
Tell us the niches you serve and the volume you need. We'll map a white label plan that keeps your clients yours and the margin on your side.