Digital PR Agency
We run digital PR as one focused service: get your experts quoted in credible publications, and turn each mention into a high-authority editorial link. You pay only for links that meet our DR40+ dofollow standard.
What it is
A digital PR agency earns your brand authority online by giving journalists something worth publishing. You supply the expertise, the data, or the timely take. We pitch it to reporters, win the mention, and each piece of coverage comes back with an editorial link. The link is earned on merit, backed by the publication's reputation, rather than bought or placed by you.
That is different from a traditional PR firm, whose scorecard is print clippings and brand awareness. A digital PR company is built for search: the links and mentions feed the authority signals that move rankings and put your name in front of buyers who are already reading. It is also the safest link building there is, because the links are earned editorially instead of manipulated.
We keep the scope tight on purpose. We are a digital PR agency focused on one outcome, not a full-service shop juggling social, ads, and events. If you want the full breakdown of the service itself, see our digital PR services, and if you came here after Help a Reporter Out closed, our guide on what replaced HARO covers the platforms journalists use now.
How we work
Reactive commentary supplies steady links month to month. Proactive campaigns add bigger, tier-one placements when there is a story to tell. Both run through the same targeting and reporting, so nothing gets lost.
This is the daily engine of the agency. We monitor journalist requests across Qwoted, Featured.com, Help a B2B Writer, and SourceBottle, then pitch your expert with a sharp, quotable answer while the deadline is still open. It is the same method that made HARO famous, run on the platforms reporters use now. Most of your links come from here.
When you have data, a survey, or an unusual angle, we shape it into a story journalists want to cover. A single tight statistic gives a reporter a reason to link back to you, which is how the strongest digital PR wins coverage on tier-one sites instead of waiting for the right request to appear.
Coverage only helps search when the links point to pages that matter. We agree on target URLs and natural anchors during onboarding, so every placement feeds the authority signals behind your rankings rather than sitting on a page that does nothing for you.
Every time coverage goes live, we confirm the link is real and dofollow, check the domain rating, and log it. You get a running report with the publication, the URL, the DR, and the date, so you can hand it to a client or a board without caveats.
Who it's for
Digital PR works best where you have real expertise or data to share. These are the teams we do our strongest work for.
Software brands live or die on authority and trust. Expert commentary and data campaigns earn the editorial links that push category and comparison pages up the results.
SaaS link buildingProduct and category pages are hard to earn links to on their own. We win coverage around your founders, your data, and your niche so the authority flows to the pages that sell.
Ecommerce link buildingIf you run an SEO or marketing agency, we can act as your digital PR department under your brand, deliver the links, and keep you in front of your client.
White-label link buildingIf your business has real expertise to share, we turn it into named mentions across the publications your buyers already read, which builds both links and a credible personal profile.
Our digital PR servicesDeliverables
Every engagement produces the same core outputs: real links, real mentions, and a report that stands up to scrutiny.
How we compare
Three ways to get coverage. They optimize for different things, and only one is built around the links that move search.
| Digital PR agency | Traditional PR firm | In-house / DIY | |
|---|---|---|---|
| Primary goal | Earned links and coverage that move search | Brand awareness, print and broadcast | Depends on whoever has spare time |
| What you pay for | Qualified DR40+ dofollow links | A monthly retainer, coverage or not | Salaries and tool subscriptions |
| SEO alignment | Built in, links point to target pages | Rarely a priority | Inconsistent |
| Speed on live requests | Same-day pitching while deadlines are open | Longer campaign cycles | Limited by other duties |
| Reporting | Every link, DR, publication, and date | Clips and impressions | Ad hoc, if any |
None of these is wrong for every goal. If your priority is authority and search, the first column is the one built for it. If you want the mechanics of how those links get earned, our digital PR link building page walks through it step by step.
Pricing
We work in monthly plans from 5 to 15 placements, and you only pay for links that clear our DR40+ dofollow bar. No charge for dead ends, no long lock-in to get started. See the current tiers and what each one includes.
What to expect
No agency can guarantee a specific ranking, and any digital PR firm that promises one is selling you a story. What we commit to is process and quality: consistent pitching, DR40+ dofollow placements, and a report that shows exactly where every link came from.
Most clients see their first placements within the first few weeks, though competitive or narrow niches take longer to find the right journalist requests. We set realistic timelines during onboarding based on your topic and the volume of relevant coverage in your space. Links accrue over months, and the compounding effect on authority is the point, so we plan in quarters, not days.
FAQ
A digital PR agency earns coverage and links for you by giving journalists something worth publishing: expert commentary, original data, or a timely take. Instead of buying or trading links, the agency gets your experts quoted in credible publications, and each mention comes with an editorial backlink. Our focus is that outcome, run through two engines: reactive commentary on live journalist requests and proactive data-led story campaigns.
A pure link building agency chases backlinks by whatever method works, which can include guest posts and paid placements. A digital PR agency earns links as the byproduct of real coverage, so the links carry the weight of the publication that granted them. We sit in the overlap: our digital PR link building earns editorial links through PR, and you can read exactly how that works on our digital PR link building page.
We work in monthly packages, and you pay only for qualified links that meet our DR40+ dofollow standard. Plans run from 5 to 15 placements per month. Nothing is charged for opportunities that fall through or for coverage that misses the bar, which keeps the risk on us rather than you. The current tiers are on our pricing section.
Yes. If you run an SEO or marketing agency, we can deliver digital PR under your brand, keep you as the client's point of contact, and report in a format you can pass on. Details are on our white-label link building page.
The HARO brand is gone. Cision retired Help a Reporter Out, folded it into Connectively, and shut Connectively down on December 9, 2024. The method did not die with the brand. Journalists still need expert sources every day, they just source them on Qwoted, Featured.com, Help a B2B Writer, and SourceBottle now. That is where the agency operates. For the full timeline, read our guide on what replaced HARO.
We stay white-hat and turn down grey or high-risk niches, including cryptocurrency, adult content, gambling and casinos, CBD and cannabis, and weapons. Journalists rarely touch those topics, so taking them on would drag down acceptance rates for every other client. If you are unsure whether your niche qualifies, ask us before you sign up.
Tell us about your business and the topics your team can speak to. We'll map the fastest path to editorial links and brand mentions in your space.