Earned, not bought
A link counts when someone chooses to cite you. We win that choice by giving journalists and editors something useful, so the link sits inside real content instead of a paid slot.
Link Building
Link Building Services That Earn Real Editorial Links
One place for every type of link building we offer. All of it earned editorially, all of it white-hat, and you pay only for links that meet our DR40+ dofollow standard.
The short version
What quality link building looks like now
Link building is the work of getting other websites to link to yours. Each link acts as a vote of confidence, and Google still treats those votes as one of the strongest signals of authority. The catch is that Google has spent years learning to tell earned links from bought ones, and it discounts or penalizes the bought kind.
So the definition of quality has changed. A good link today is one an editor or journalist chose to give you because your input made their article better. It sits inside real content, on a publication with its own audience, pointing to your site with a natural anchor. That is the only kind of link we build, and the rest of this page shows how we do it and where each service fits.
If you arrived here after Help a Reporter Out closed, the method behind most of our links did not go away with it. Our guide on what replaced HARO covers the platforms journalists use now, and our white-hat link building guide explains why earned links keep their value while cheaper tactics do not.
Our standard
Four things every link has to clear
Whatever service you pick below, the bar is the same. These four rules are what separate links that build authority from links that put a site at risk.
Relevance over volume
Ten links from publications in your field beat a hundred from random directories. We chase topical fit first, because that is what actually moves authority in a niche.
Real publications only
Every placement lands on a live, indexed site with its own audience and editorial standard. No private blog networks, no link farms, no sites built only to sell links.
A trail you can defend
You get the publication, the URL, the domain rating, and the date for every link. If a client or an auditor asks where a link came from, the answer is on the report.
Our services
Every link building service we run
Six ways into the same outcome. Pick the one that matches how you work, and the page it leads to covers the process, deliverables, and pricing in detail.
HARO link building service
Expert commentary pitched to journalists on the platforms that replaced HARO, so you earn links inside real news and feature coverage. This is the core engine behind most placements.
See HARO link buildingDigital PR services
The wider version of the same method: reactive commentary, data-led stories, and newsjacking that win coverage and mentions on tier-one publications, with the link as the byproduct.
See digital PR servicesEditorial link building
Links placed by editors inside genuine articles because your input earned them. No sponsored tags, no paid insertions, no footprints for Google to devalue later.
See editorial link buildingWhite-label link building
The same earned links delivered under your agency's brand. Clean reporting you can hand to clients, honest timelines, and no risky shortcuts attached to your name.
See white-label link buildingSaaS link building
Built for software companies: expert positioning for your founders, product-led angles, and coverage on the B2B and tech publications your buyers actually read.
See SaaS link buildingE-commerce link building
Authority for online stores and product pages: gift guides, expert roundups, and buyer-focused commentary that earn links to category and product URLs.
See e-commerce link buildingHow it works
The same process behind every service
The channel you pick changes where the link lands. The way we earn it does not. Here is the loop we run for every client, week after week.
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Onboarding and target mapping
We learn your business, the topics your team can speak to with real authority, and the pages links should point to. We agree on the anchors, the publications worth chasing, and the pace that fits your budget.
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Daily monitoring and matching
Our team watches journalist and editor requests across Qwoted, Featured.com, Help a B2B Writer, and SourceBottle every day, and flags the ones that fit you. Deadlines are short, so we move the same day a good match appears.
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Expert pitching
We write each pitch the way a PR specialist would: a genuine, quotable answer that helps the writer finish their piece. No spun filler, no keyword stuffing, nothing that gets you flagged or cut.
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Verification and reporting
When a link goes live, we confirm it is dofollow, check the domain rating against our DR40+ bar, and add it to your report with the publication, URL, and date. You only get billed for links that clear the standard.
Safe vs risky
The editorial approach vs the tactics that get sites hit
Plenty of vendors still sell paid links, private blog networks, and bulk guest posts because they are cheap to produce. They are also the fastest way to lose rankings. Here is how the earned approach compares.
| Earned editorial | Paid links | PBNs / link farms | |
|---|---|---|---|
| How the link is acquired | Earned when a journalist or editor cites you | Bought from a site owner or broker | Placed on sites you or a vendor control |
| Where the link lives | Inside real editorial coverage | Dropped into aging or thin posts | On sites built only to pass link equity |
| Google's stance | Aligned with earned, editorial links | Against the link spam policy | A clear violation, devalued or penalized |
| Risk to your site | Low, the links hold their value | High, easy to detect and discount | Severe, footprints get whole networks caught |
We only build the first column. If a niche would need the other two to move, we will say so plainly rather than sell you links that could cost you your rankings.
Deliverables
What you get, whichever service you pick
The channel changes, the outputs do not. Every campaign produces real links, real mentions, and a report you can hand to a client or a board without caveats.
- Editorial links earned on real publications, never link farms or PBNs
- DR40+ dofollow placements as the standard we hold every link to
- Branded and natural anchors that read the way Google expects
- A live report with every publication, link, domain rating, and date
- Expert profiles and pitch angles built from your real credentials
- One point of contact and honest timelines, agreed during onboarding
Pricing
Monthly packages, pay per qualified link
Three tiers at $1,000, $1,750, and $2,250 a month, sized by the number of placements you want. You pay only for links that clear our DR40+ dofollow bar, with no charge for dead ends. See what each tier includes.
What to expect
Honest results, not guarantees
No one can promise a specific ranking, and any link building company that does is selling you a story. What we commit to is process and quality: consistent outreach, DR40+ dofollow placements, and a report that shows exactly where every link came from.
Most clients see their first placements within the first few weeks, though narrow or competitive niches take longer to find the right journalist requests. We set realistic timelines during onboarding based on your topic and how much relevant coverage exists in your space. Links accrue over months, and the compounding effect on authority is the point, so we plan in quarters, not days. If you want to go deeper on the method first, start with our HARO link building guide.
FAQ
Link building questions, answered
What are link building services?
Link building services are done-for-you campaigns that get other websites to link to yours. The quality version, which is what we run, earns those links editorially: we pitch your expertise to journalists and editors so they cite you inside real articles. That link is a signal to Google that a credible site vouches for yours, which is one of the strongest ways to improve rankings and organic traffic.
How much do link building services cost?
We work in monthly packages that run from $1,000 to $2,250, sized by how many placements you want each month. You pay only for qualified links that meet our DR40+ dofollow standard, so there is no charge for opportunities that fall through. You can see the current tiers and what each one includes on our pricing section.
Which link building service should I pick?
Most clients start with our HARO link building service or digital PR services, since reactive expert commentary produces the bulk of links for any niche. Agencies reselling to their own clients choose white-label link building. Software companies and online stores get a version tuned to their space with SaaS link building and e-commerce link building. If you are not sure, tell us your goals and we will point you to the right fit.
Are the links dofollow, and what authority can I expect?
We hold every placement to a DR40+ dofollow standard. Journalists and editors control the final anchor and placement, which is exactly what makes these genuine editorial links rather than manipulated ones. We verify each link before it goes on your report, and you see its domain rating, the publication, and the date.
Do you buy links or use guest post networks?
No. We do not buy links, use private blog networks, or run spun guest posts at scale. Those tactics violate Google's link spam policy and put your site at risk. Every link we build is earned by giving a journalist or editor something worth publishing. If a niche would need risky tactics to move, we will tell you honestly instead of selling you links that could get your site penalized.
Isn't HARO gone? Does this still work?
The HARO brand is gone. Cision retired Help a Reporter Out, folded it into Connectively, and shut that platform down on December 9, 2024. The method did not die with the brand. Journalists still need expert sources every day, they just source them on Qwoted, Featured.com, Help a B2B Writer, and SourceBottle now. That is where we work. Our guide on what replaced HARO covers the full timeline.
What industries do you not work with?
We stay white-hat and turn down grey or high-risk niches, including cryptocurrency, adult content, gambling and casinos, and CBD or cannabis. Journalists rarely touch those topics, so taking them on would lower acceptance rates for every client. If you are unsure whether your niche qualifies, ask us before you sign up.
Ready to build links that actually hold?
Tell us about your business and the topics you can speak to. We'll map the fastest path to real editorial links and point you to the right service.