SaaS Link Building
Editorial links and press mentions for SaaS and tech companies, earned through HARO-style digital PR. We pitch your founders and product data to journalists who cover software, and you pay only for links that meet our DR40+ dofollow standard.
Why SaaS is different
Most SaaS categories are crowded, and the competitors ranking above you usually have one thing in common: links from real publications that cover the space. Cheap guest posts and paid placements rarely move the needle there, because they sit on sites that have nothing to do with your product and carry the kind of footprint Google is built to discount.
Earned editorial links are the opposite. When a journalist writing about your category quotes your founder or cites your data, you get a link on a publication with genuine authority, backed by that outlet's reputation. Those are the links that hold up over time and the ones that also put your brand in front of buyers who are already reading. As a SaaS link building agency, that is the only kind we build.
The model runs on journalist source requests, the same method behind Help a Reporter Out. If you came here after HARO closed and want the full backstory, our guide on what replaced HARO covers the timeline and the platforms reporters use now.
What we do
Four ways we earn coverage for software companies. Most clients get the bulk of their links from reactive commentary, with product data and category angles stacked on top when there is a story to tell.
Journalists who cover software want a real operator's take, not a marketing line. We build a credible source profile for your founder or a subject expert on your team, then pitch that voice into stories about your category. Your name shows up inside coverage your buyers already read, with a link back to your site.
SaaS companies sit on usage data, benchmarks, and survey results that reporters cannot get anywhere else. We help you shape one clean statistic or a fresh finding into a story worth citing. A concrete number gives a journalist a reason to link, which is how you earn coverage on higher-authority tech and business sites.
We monitor source requests all day on Qwoted, Featured.com, and Help a B2B Writer, the platforms that took over after HARO closed. When a reporter needs an expert on SaaS pricing, churn, product-led growth, or your specific category, we pitch you with a sharp, on-topic quote and win the mention.
Competitive SaaS niches like martech, fintech, HR tech, and devtools have a story running almost every week. We position you as the expert reporters quote when they write about your space, so you earn links on the same articles that mention the incumbents you compete with.
How it works
We learn your product, your category, and your ideal customer, then agree on the topics your team can speak to with real authority. We pick the spokesperson, set the target pages and anchors, and note any product data we can turn into pitches.
Our team watches every relevant SaaS and B2B journalist request across the major source platforms and flags the ones that fit you. Deadlines move fast in tech coverage, so we respond the same day the request lands.
We write each pitch the way a PR specialist would: a genuine, quotable answer in your founder's voice, backed by product insight where it helps. No spun filler, no keyword stuffing, nothing that gets your brand flagged or skipped.
When coverage goes live, we verify the link, check the domain rating, and add it to your report. You see every placement, its DR, the publication, and the date, so your team and your investors can see exactly what landed.
Deliverables
Every campaign produces the same core outputs: real links, real mentions, and a report you can hand to your team or your board without caveats.
Pricing
Plans run at $1,000, $1,750, and $2,250 a month, and you only pay for links that clear our DR40+ dofollow bar. No charge for dead ends, no long lock-in to get started. See the current tiers and what each one includes.
Where it fits
All three put a link on someone else's site. In a competitive software niche, only one of them earns the link on merit and lands where your buyers read.
| Digital PR | Guest posts | Paid links | |
|---|---|---|---|
| How the link is acquired | Earned when a journalist chooses to cite you | You write a post and place your own link | You pay a site owner to insert a link |
| Fit for competitive SaaS niches | Strong, tied to real coverage of your category | Weak, most host blogs sit outside your space | Weak and risky, easy for Google to spot |
| Google's stance | Aligned with earned, editorial links | Fine at quality sites, risky at scale | Against link spam policy |
| What it signals to buyers | Credibility, since a real publication chose you | Little, readers rarely see it | None, and reputational risk if exposed |
We only build the first column. If you want the broader digital PR playbook behind it, our digital PR services page walks through the full approach, and editorial link building covers the quality standard we hold every placement to.
What to expect
No one can guarantee a ranking for a competitive SaaS keyword, and any agency that promises one is selling you a story. What we can commit to is process and quality: consistent pitching in your category, DR40+ dofollow placements, and a report that shows exactly where every link came from.
Most clients see their first placements within the first few weeks, though narrow or highly technical niches take longer to find the right journalist requests. We set realistic timelines during onboarding based on your category and how much relevant coverage exists in your space. Links accrue over months, and the compounding effect on authority is the point, so we plan in quarters, not days.
FAQ
SaaS link building is the practice of earning backlinks to a software company's site from other credible websites. The version we run is digital PR: we get your founders and experts quoted in real publications, and each of those mentions carries an editorial link back to you. Instead of buying or self-placing links, you earn them when a journalist covering your category decides you are worth citing.
Generic services often lean on guest post networks or paid placements that put a link on any site that will take one. That approach struggles in SaaS, because the sites are rarely in your space and the links are the kind Google's guidelines target. We build links the way a digital PR agency does: earned coverage on tech and business publications, tied to your category, with your founder or product as the reason a reporter cites you.
It depends on your topic, your data, and how quotable your spokesperson is. In practice we land tech, business, marketing, and vertical trade publications that cover your category, and SaaS coverage frequently sits well above our DR40+ dofollow floor. We do not promise any specific outlet, because the journalist decides who they cite. What we commit to is consistent pitching and a quality bar every placement has to clear.
Founder and expert commentary alone earns a steady stream of links, and for many clients that is the whole engine. Product data makes it stronger. A benchmark, a usage stat, or a survey result gives journalists a reason to reach out to you first, which tends to win higher-authority coverage. If you have data, we will help you shape it into pitches. If you do not yet, we start with commentary and build from there.
We work in monthly packages at $1,000, $1,750, and $2,250, and you pay only for qualified links that meet our DR40+ dofollow standard. There is no charge for opportunities that fall through or for coverage that does not clear the bar. We stay white-hat and do not take grey or high-risk niches, including cryptocurrency, adult, gambling, and CBD. You can see what each tier includes on our pricing section.
The HARO brand is gone. Cision retired Help a Reporter Out, folded it into Connectively, and shut that down on December 9, 2024. The method did not die with the brand. Journalists still need expert sources every day, and SaaS is one of the most active beats, so the requests moved to platforms like Qwoted, Featured.com, and Help a B2B Writer. That is where we work. For the full timeline, read our guide on what replaced HARO.
Tell us about your product and the topics your team can speak to. We'll map the fastest path to real editorial links and press mentions in your category.