Ecommerce Link Building
Earned editorial links and product features for ecommerce and DTC brands, on the publications your customers already read. You pay only for links that meet our DR40+ dofollow standard.
Why it's different
Most online stores struggle to earn links, and the reason is structural. Product and category pages are built to sell, not to be cited. A collection of running shoes or a checkout flow rarely gives a journalist a reason to link back. So a lot of stores end up buying links or chasing thin directories, which puts the whole domain at risk instead of helping it.
Digital PR solves the problem at the source. Rather than asking sites to link to a shopping page, we give journalists a reason to feature your brand: your founder's expertise, your product in a roundup, or a data point only your store can share. The coverage is real, the link is earned editorially, and it sends authority to the domain that ranks your entire catalog.
We run this the honest way. Earned links on real publications, a DR40+ dofollow standard on every placement, and you pay only for links that clear the bar. This is digital PR pointed at the outcomes ecommerce brands care about. If you landed here after Help a Reporter Out closed, our guide on what replaced HARO covers the platforms journalists use now.
What we do
Most brands get the bulk of their links from product roundups and founder commentary, with seasonal campaigns and data stories stacked on top when there is a moment to work.
Editors publish best-of lists, gift guides, and category roundups all year. We pitch your product into the ones that fit, with the angle, price, and detail a writer needs to include it. These placements land your brand on a page people actually shop from, and each one earns a real editorial link.
Your founder, head of product, or category buyer knows things reporters need: sourcing, materials, pricing trends, what customers actually buy. We build a source profile around that expertise and pitch it daily, so your team gets quoted in consumer and industry press with a link back to your store.
Retail runs on seasons. We plan around the moments journalists are already writing about, Black Friday, back to school, the holidays, Valentine's, so your product shows up in the coverage that pulls the most traffic exactly when buying intent peaks.
Your store sits on data no one else has: what is selling, how search interest shifts, how order patterns move through the year. We help you turn a slice of it into a story worth covering, which earns links from outlets that would never run a plain product pitch.
How it works
We learn your brand, your bestsellers, and the topics your team can speak to with authority. We agree on target publications and the pages links should point to, usually your homepage, your key category pages, and a few flagship products.
We watch journalist requests across Qwoted, Featured.com, Help a B2B Writer, and SourceBottle for roundups, gift guides, and expert queries that fit your catalog. Retail deadlines are tight, so we move on the ones that match the same day.
We write each pitch the way a PR specialist would: a genuine quote or a sharp product angle that helps the writer finish the piece. No spun filler, no keyword stuffing, nothing that gets your brand flagged.
When coverage goes live we verify the link, check the domain rating, and log it. You see every feature, its DR, the publication, and the date, so you always know what you paid for.
Outcomes
Every campaign produces the same core outputs: real links, real product coverage, and a report you can hand to a founder or a board without caveats.
Pricing
We work in monthly plans from 5 to 15 placements at $1,000, $1,750, and $2,250, and you only pay for links that clear our DR40+ dofollow bar. No charge for dead ends, no long lock-in to get started. See the current tiers and what each one includes.
Where it fits
All three put a link on someone else's site. Only one of them earns that link on merit, which is the difference that keeps your domain safe and your authority growing.
| Digital PR | Paid roundup slots | Mass guest posts | |
|---|---|---|---|
| How the link is earned | A journalist chooses to feature you on merit | You buy a slot in someone's listicle | You write the post and place your own link |
| Editorial control | The publication, based on the story | The buyer, which is the risk | Shared with the host blog |
| Google's stance | Aligned with earned, editorial links | Against link spam policy when paid and dofollow | Fine at quality sites, risky at scale |
| What it does for the brand | Real coverage plus lasting authority | A link, sometimes flagged as sponsored | Volume with little trust behind it |
We only build the first column. If a niche needs the other two to move, we will tell you honestly rather than sell you links that put your store at risk. For the wider case on why earned links hold their value, see our page on editorial link building.
What to expect
No one can promise a set number of sales or a specific ranking, and any agency that guarantees one is selling you a story. What we commit to is process and quality: consistent pitching, DR40+ dofollow placements, and a report that shows exactly where every link came from.
Ecommerce niches vary a lot. A kitchen, beauty, or apparel brand has far more gift guides and roundups to land than a narrow industrial supplier, so we set realistic volume during onboarding based on your category and how much relevant coverage exists. Links accrue over months, and the compounding effect on your store's authority is the point, so we plan in quarters, not days.
FAQ
Ecommerce link building is the practice of earning backlinks that raise the authority of an online store, which helps its product and category pages rank. We do it through digital PR: instead of buying links to a shopping page, we give journalists a reason to feature your brand, whether that is a product in a roundup, expert commentary from your founder, or a data point only you can share. The link is a byproduct of real coverage, which is what makes it hold up.
Yes, with some realism about which pages fit which coverage. Gift guides and product roundups link straight to a product or category page, because that is what the reader wants to click. Expert commentary and data stories usually point to your homepage or a resource page, since a reporter rarely links a quote to a checkout URL. We map the right anchors and targets during onboarding so every placement sends authority where it helps most.
We work the source request networks journalists use now: Qwoted, Featured.com, Help a B2B Writer, and SourceBottle, plus the successors that filled the gap after Help a Reporter Out (HARO) was retired. We monitor them daily so we can answer roundup and expert requests while the deadlines are still open.
We hold every placement to a DR40+ dofollow standard. The writer controls the final anchor and where the link sits, which is exactly what makes these genuine editorial links rather than manipulated ones. We work with branded and natural anchors and verify each link before it goes on your report.
The HARO brand is gone. Cision retired Help a Reporter Out, folded it into Connectively, and shut that down on December 9, 2024. The method did not die with the brand. Editors still build gift guides and roundups every week, and reporters still need expert sources, they just find them on other platforms now. For the full timeline and the tools journalists use today, read our guide on what replaced HARO.
We work in monthly packages, and you pay only for qualified links that meet our DR40+ dofollow standard. Plans run from 5 to 15 placements per month at $1,000, $1,750, and $2,250. There is no charge for opportunities that fall through or for coverage that does not clear the bar. See the current tiers on our pricing section.
We stay white-hat and turn down grey or high-risk niches, including cryptocurrency, adult products, gambling and casinos, CBD and cannabis, and weapons. Editors rarely feature those categories, and taking them on would lower acceptance rates for every client. If you are unsure whether your store qualifies, ask us before you sign up.
Tell us about your store and your bestsellers. We'll map the fastest path to real product features and editorial links in your category.