If you have looked for HARO alternatives since Help a Reporter Out disappeared, Help a B2B Writer keeps coming up, and for anyone selling business-to-business it is one of the easiest wins on the list. It is free, it is focused, and every query already fits your world.
What is Help a B2B Writer? It is a free service, run by the team behind Superpath, that connects B2B writers and content marketers with expert sources. Writers submit questions they need expert input on, the service emails those requests to a list of sources a few times a week, and sources reply to the ones they can answer. When a writer uses your response, you usually get quoted and linked in the finished article. This guide covers what it is, how the email queries work, who it suits, how to actually win placements, whether it is really free, and how it stacks up against Qwoted and Featured.com.
What is Help a B2B Writer, exactly?
Help a B2B Writer is a source-request service built for one audience: business-to-business content. It comes out of Superpath, a community and set of resources for content marketers, so it was designed by the exact people who sit on the writer side of the exchange. That origin matters, because it explains why the whole thing is narrower and cleaner than a general press-request tool.
The mechanics are close to how the old HARO worked. On one side are B2B writers and content marketers who are drafting an article and need an expert voice to quote. On the other side are expert sources: founders, marketers, consultants, analysts, and operators who can answer those questions with authority. The service sits in the middle. A writer submits a question, the service bundles current questions into an email, and that email goes out to the source list.
The difference from HARO, and from a broader tool like Qwoted, is scope. Every single query comes from a B2B writer working on B2B content. There are no consumer lifestyle requests, no local news call-outs, no off-topic noise to scroll past. If your expertise is SaaS, marketing, sales, HR tech, fintech, or a similar space, almost everything you see is relevant. That focus is the entire value proposition.
It also helps to know where this sits in the wider picture. HARO, the service most people still think of first, no longer exists. Cision retired the Help a Reporter Out brand in 2024, folded it into a platform called Connectively, and then shut Connectively down completely on December 9, 2024. The free daily queries ended, and the audience scattered across newer platforms. Help a B2B Writer is one of the tools that picked up the B2B slice of that audience. For the full story, see what replaced HARO.
How the email queries work
Help a B2B Writer runs on email, and the cadence is the first thing to understand. Rather than three digests a day the way HARO ran, it sends source requests a few times a week, typically around three times. Exact timing can shift, so treat the schedule as roughly a few times weekly rather than a fixed clock, but the practical point is that it is a manageable trickle, not a firehose.
Each email contains a batch of live questions from B2B writers. A single query usually spells out the topic, the kind of expert the writer wants, and how to respond, along with a deadline. For example, a writer working on a piece about product-led growth might ask for a SaaS founder or marketer who can speak to activation metrics and give a specific example from their own product.
You scan the batch, find the questions you can answer with genuine authority, and reply with a short expert response before the deadline. If the writer picks your answer, they quote you in the article, usually with attribution and a link back to your site. That link is the prize for anyone doing this for SEO, because a quote in a real published article is an editorial link, earned on merit rather than bought or traded.
Because the volume is low and every query is on-topic, the workflow is light. You are not filtering hundreds of irrelevant requests to find the one that fits. You skim a handful, pitch the one or two you can genuinely help with, and move on. That low overhead is exactly why it is easy to keep up with over months, which is where the results actually come from.
Who Help a B2B Writer is for
This one is simple: if you are B2B, it is for you, and if you are not, it mostly is not.
The strongest fit is a founder, marketer, consultant, or subject-matter expert in SaaS, marketing, sales, HR tech, fintech, dev tools, or any other space sold business-to-business. The writers submitting questions are covering those topics, so your expertise lines up with what they need. Agencies also run it on behalf of B2B clients as one channel in a broader digital PR program.
It is a weak fit if your brand is consumer, lifestyle, health and wellness, parenting, ecommerce, or local retail. The queries simply will not be there, and you will conclude the tool is dead when the truth is you are the wrong audience for it. For those niches, a broader platform like Qwoted or a consumer-leaning one like SourceBottle is a better use of your time.
The honest test is your own inbox. Sign up, watch a couple of weeks of digests, and count how many questions you could genuinely answer. For a B2B operator that number is usually healthy. For a consumer brand it is close to zero, and that answers the question for you.
How to sign up
Getting on Help a B2B Writer takes a couple of minutes.
Go to the Help a B2B Writer site and sign up as an expert source. You register with your email so the query digests reach you, and you tell the service enough about your expertise for the requests to make sense for you. There is no elaborate profile to build the way a live-feed platform expects; the model is lighter than that.
Because it runs on email, the whole thing lives in your inbox once you are signed up. The one setup step that pays off is a filter or label so the digests do not get buried. Route them somewhere you will actually see them, because the entire value depends on you opening the email and replying before the deadline. A query you never saw is a placement you never had a chance at.
That is the full setup. No profile to optimize, no plan to choose, no pitch cap to worry about. The work is not the signup; it is the habit of reading each digest and responding to the ones you can win.
How to win placements on Help a B2B Writer
The tool is easy. Winning consistently is a craft, and it comes down to the same habits that work on every source platform.
Be fast. Writers work on deadline and often build the article around the first few strong responses they get. When a digest lands, open it and reply to the questions you can answer that day. A fast, relevant response beats a slower, more polished one that arrives after the writer has already filled the slot.
Be relevant. Only answer questions you can speak to with real authority. Stretching to be included is obvious to the writer and burns your credibility for the next query. Fewer, sharper responses beat a scattershot spray, and this platform is built for exactly that kind of selectivity.
Be specific and useful. Give the writer something they can drop straight into the article. Generic soundbites get skipped. A concrete detail, a real number from your own operations, a firsthand example, or a clear contrarian take gets used.
Be human. Write like a person, not a press release. Skip the buzzwords, skip the throat-clearing, and skip the pitch about your product. Answer the question first and let your credibility do the selling.
A pitch structure that works
Keep each response to a few short paragraphs built in three parts.
1. Direct answer. Open with a straight answer to the exact question the writer asked. No preamble. If they asked how B2B teams should think about activation metrics, your first line answers that.
2. Proof. Follow with one concrete detail that shows you know the subject: a number from your own product, a specific example, or a pattern you have seen firsthand. This is what makes the quote worth using.
3. Attribution line. Close with one line on who you are and why you can speak to this, so the writer has the credential to attribute the quote. Your name, title, and company is enough.
Notice what that does not include. It does not open with “Great question.” It does not pad with adjectives. It does not pivot into a sales pitch. It answers, proves, and attributes, and it hands the writer a quote they can paste in with almost no editing. That is the whole game.
Help a B2B Writer vs Qwoted vs Featured.com
These three come up together for B2B sources, so here is how they actually differ.
| Platform | Format | Best for | Cost |
|---|---|---|---|
| Help a B2B Writer | Email queries, a few times a week | SaaS, marketing, sales, B2B | Free |
| Qwoted | Live request feed + media database | Business, finance, tech, PR | Free tier + paid |
| Featured.com | Q&A published into articles | Founders, execs, thought leadership | Free tier + paid |
Help a B2B Writer is the narrow, free specialist. Every query is B2B, the volume is low and manageable, and there is no cost or pitch cap to work around. The trade-off is scope: it only helps if your niche is business-to-business, and the request volume is smaller than a broad platform because it is deliberately focused.
Qwoted is the broader all-purpose successor. It runs a live web feed of journalist requests across business, finance, technology, and PR, plus a media database for direct outreach. It has more volume and more reach than Help a B2B Writer, with a free tier and paid plans that raise your pitch limits. If you want quantity across business topics, Qwoted carries it. For the full breakdown, see the Qwoted guide.
Featured.com works differently from both. Writers post questions, experts write short answers, and the best answers get published inside articles and expert roundups, often with a link back. It rewards people who can write a genuinely good, specific answer and build a body of published contributions over time. See the Featured.com guide for how it plays out in practice.
In practice, a serious B2B source often runs all three. They catch different opportunities and none of them cancels out the others. If you have to start with one, Help a B2B Writer is the lowest-friction pick because it is free and every query already fits, then add Qwoted for volume and Featured.com for evergreen thought leadership.
Is Help a B2B Writer really free?
Yes. Help a B2B Writer is free for both writers and expert sources. You sign up with your email, you receive the query digests, and you reply to the ones you can answer at no cost. There is no paid source tier, so there is no pitch cap to bump into and no upgrade prompt waiting for you.
That changes the math compared to Qwoted or Featured.com, which both run freemium models where the free tier is capped and heavier use pushes you toward a paid plan. On Help a B2B Writer the limit is not your wallet or a pitch allowance; it is the number of relevant queries the service sends and your own consistency in answering them. Because it costs nothing, there is no reason for a B2B source to leave it out of the stack. The only question is whether you will actually read the digests and respond.
Help a B2B Writer pros and cons
No platform is perfect. Here is the honest ledger.
Pros. It is completely free, so there is nothing to lose by adding it. It is B2B-only, which means excellent signal-to-noise if that is your niche and almost no time wasted on off-topic requests. The email cadence is light and easy to keep up with. And it comes from Superpath, a team embedded in the content-marketing world, so the writers on the other side are real practitioners producing real articles.
Cons. The scope is narrow by design, so it is close to useless outside B2B. The request volume is lower than a broad platform, which means it works best as one channel rather than your only one. And like every source tool, it rewards consistency: the value only shows up if you open each digest and reply on deadline. Sign up, ignore two emails, and you will decide it does not work, when the truth is it was never really used.
Should you use Help a B2B Writer?
If you are a founder, marketer, consultant, or expert in a B2B space, yes, without much hesitation. It is free, it takes minutes to set up, and every query is already on-topic. The realistic expectation is that it becomes one useful channel among a few, not a single tool that carries your whole PR effort. Pair it with Qwoted for volume and Featured.com for evergreen answers, and you have covered most of the ground the old HARO used to cover for B2B.
Everything in this guide is doable yourself. Help a B2B Writer is free, and nothing here requires special access. The real cost is time and consistency: reading each digest, drafting sharp responses under deadline, and keeping it up across months so the wins accumulate. That is the part most people quietly drop after a few weeks, which is exactly why their coverage stalls.
If the bottleneck is time rather than expertise, a done-for-you service handles the monitoring and pitching so you only show up to approve quotes and give the occasional interview. Our HARO-style link building service runs Help a B2B Writer, Qwoted, Featured.com, and the other successor platforms on your behalf, drafts responses in your voice for approval, and reports on the editorial links you actually earn. We work white-hat only, target DR40+ dofollow placements, and you pay for qualified links rather than activity. If you would rather talk it through first, get in touch and we will tell you honestly whether running these platforms yourself or handing them off makes more sense for your situation.
Either way, the opportunity is real. B2B writers still need expert sources, Help a B2B Writer is one of the cleanest places to be one, and a source who shows up consistently with sharp, specific answers earns coverage that money cannot buy directly. You just have to be that source, or hire one.
Frequently asked questions
What is Help a B2B Writer? Help a B2B Writer is a free service, run by the team behind Superpath, that connects B2B writers and content marketers with expert sources. Writers submit questions, the service emails those requests to a source list a few times a week, and sources reply to the ones they can answer. Good responses get quoted and linked in the finished article. It is a focused, B2B-only successor to the old HARO.
Is Help a B2B Writer free? Yes. It is free for both writers and expert sources. You sign up with your email, receive the query digests, and pitch responses at no cost. There is no paid source tier and no pitch cap, which makes it one of the easiest platforms to add to a link-building stack.
Who should use Help a B2B Writer? Founders, marketers, consultants, and subject-matter experts in SaaS, marketing, sales, HR tech, fintech, and anything sold business-to-business. Because every query comes from a B2B writer, the signal-to-noise is excellent for those niches. Consumer, lifestyle, and local brands will find little to pitch.
How is Help a B2B Writer different from Qwoted? Help a B2B Writer emails B2B-only requests a few times a week and is completely free. Qwoted runs a live web feed across business, finance, tech, and PR, with a free tier plus paid plans. Help a B2B Writer is narrower and simpler; Qwoted is broader with more volume. Many B2B sources run both.
How do you win placements on Help a B2B Writer? Reply fast, only answer questions you can speak to with real authority, and keep each response tight: a direct answer to the exact question, one concrete detail or number that proves you know the subject, and a short line on who you are. Write like a person, skip the sales pitch, and give the writer something they can paste straight into the article.